Client: Fit Plate
Industry: Health & Wellness / Food & Beverage
Services Provided: Branding, Graphic Design, Visual Production, Web Development
Project Overview: Fit Plate, a provider of healthy, nutritious meals, came to us seeking a fresh brand identity that would resonate with health-conscious consumers. They needed a brand that communicated their commitment to wellness, quality, and convenience in the competitive meal delivery market.
Challenges:
- Market Positioning: Differentiating Fit Plate in the growing market of healthy meal providers.
- Visual Identity: Creating a brand that reflects the essence of health, freshness, and convenience.
- Engagement: Building an online presence that attracts and retains a health-focused audience.
Our Approach:
- Brand Discovery: We conducted comprehensive market research and client consultations to define Fit Plate’s core values, target audience, and competitive edge.
- Logo Design: We designed a modern, vibrant logo that symbolizes health, vitality, and the freshness of Fit Plate’s offerings.
- Visual Identity: Developed a clean and refreshing visual identity, including a color scheme and typography that align with the brand’s health-conscious image.
- Marketing Materials: Created branded packaging, promotional materials, and social media content that effectively communicate Fit Plate’s mission and values.
- Website Development: Designed and developed a user-friendly, visually appealing website featuring an intuitive meal selection process, nutritional information, and easy online ordering.
- Visual Production: Produced high-quality visuals, including food photography and video content, to showcase the delicious and nutritious meals Fit Plate offers.
Results:
Positive Client Feedback: Fit Plate received overwhelmingly positive feedback from customers, who appreciated the clarity and appeal of the new branding.
Stronger Brand Identity: Successfully positioned Fit Plate as a go-to brand for healthy, convenient meals, appealing to a broad audience of health-conscious consumers.
Increased Customer Engagement: The new website design led to a 35% increase in online traffic and a 20% boost in orders within the first three months.
Consistent Branding: Achieved a unified brand presence across all platforms, enhancing recognition and trust among customers.
